Workshop III: The truth about target group research in start-ups

Fewer clichés, more success!

Many start-ups fail because they develop products for customers who do not actually exist. This workshop focuses on target group reality rather than marketing clichés. You will learn how to test assumptions, understand real users and clearly identify market potential. For students with ideas or curiosity about starting a business – honest, practical, focused on the heart of every start-up: the target group.

Contact: Dr Gerald Böhm.