Workshop on effective communication for researchers

Making Research Matter Beyond Academia

‍How to communicate research for impact, influence and funding.

In this lecture, you will gain practical tools for communicating research in ways that create understanding, engagement and real impact — without compromising scientific credibility. We explore why research communication so often fails, how to move from research logic to audience logic, and why the simple question “What’s the thing?” can transform the way people understand your research.

Through examples, reflections and hands-on exercises, you will learn how to:

• explain your research more clearly and effectively
• create relevance for different target groups
• understand how media and public debate work
• plan communication that genuinely reaches people

This lecture is aimed at researchers who want their research not only to be published but to make a difference.

Speakers:

• Catarina Carlsson, Communications Officer, Division of Communication and External Relations, University of Gävle.
• Stina Lilja. Division of Communication and External Relations, University of Gävle.

Register here.